Dezeen

Dezeen is one of the world’s most influential online magazines for architecture, interiors and design, but it exists only as a website, with no mobile app.

The challenge

This concept project explores how its desktop experience could translate into a mobile-first product, keeping Dezeen’s editorial tone while improving usability and hierarchy.

The outcome

I audited the desktop site, which revealed issues with hierarchy, repetition and clarity, and benchmarked other online magazines on desktop and mobile. I restructured the information architecture to separate core editorial content from sections like Jobs and Awards, then built a mobile design system that keeps Dezeen’s minimalist, typographic identity. The result is an MVP app with better accessibility, discoverability and content flow.

Role
Product designer
Type
Unsolicited concept
Deliverables
UX audit, IA, mobile design systems
Timeline
1 month, 2025
Dezeen mobile app concept on a phone lying on concrete, showing the home feed
Set of line icons designed for the app
Close-up of a phone home screen with the Dezeen app icon
Six onboarding screens, from the welcome screen to "You're all set"
1Onboarding introduces the new structure: editorial first, with jobs, awards and events grouped under Dezeen Plus
Three app screens: the home feed, an article and the saved articles list
Phone on a dark fabric surface showing a Dezeen article about Millo restaurant in Bucharest
Three screens of a full article, with images, tags and recommended stories
Hand holding a phone with the Dezeen app by an aeroplane window
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