Moshun / Ocean Value Assessment for Investability (OVAI)

Moshun helps organisations keep the ocean blue by turning their marine footprint into measurable, profitable regeneration on the field.

The challenge

Moshun wanted to build a tool to assess the investability of marine restoration projects and give project developers a roadmap to reach industry best practices.

The outcome

I started with a UX audit of their early version, then led the end-to-end design of OVAI, working closely with the CEO and CTO. I turned a dense, scientific assessment into clear scores and visualisations, built a design system to keep the product consistent and aligned with Moshun’s brand, and tested with real users throughout to keep the product true to its purpose.

Role: Product designer
Client: Moshun
Deliverables: End-to-end design, design systems
Timeline: 10 months, 2026

Moshun's OVAI dashboard for the Otter Cove project on a desktop monitor, showing an investability score of 82.6%

OVAI analysis screen for Otter Cove with dimension score bars, an assessment health gauge and an investability roadmap — 1Dense assessment data turned into clear scores and actionable next steps

OVAI typography: Hauora for interface text and Fraunces italic for editorial titles

OVAI colour palette of three dark greens, a cream and two oranges, with their hex values

OVAI icon set and colour-coded ecosystem labels

OVAI documents screen for Otter Cove on a desktop monitor, confirming all required documents are uploaded

Dimension scores shown as a pentagon radar chart — 2V1: radar chart, my first idea before user testing

Dimension scores shown as horizontal bars against the investability threshold — 3Final: bars let users read each score against the investability threshold at a glance

List of indicators grouped by category, with filters and an evidence status for each — 4Over 70 scientific indicators made scannable: grouped, filterable, and traceable to their evidence

OVAI projects overview on a desktop monitor, with portfolio scores and project cards

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